Who we are

We’re a cultural insight agency, specialising in semiotics and language analysis.

We use semiotics to help you understand how culture affects the way people respond to your brand and products.

We started in London in 2007, and have been growing ever since. Our team of expert semioticians work globally, from the UK to Australia, from China to the US, from Mexico to Korea, and all sorts of places in between.

As a result we don’t just work with commercial brands – we also work with public bodies, governments and charities.