What we do

Culture is what differentiates us – and it’s what makes brands meaningful to consumers. When you understand how culture is changing, you can discover fresh opportunities for business growth. We call our approach culturally-driven brand thinking – and it all starts with being curious about how brands and culture fit together.

How we do it

We use our tools to interrogate why culture drives people to unconsciously behave in particular ways, and make specific choices.

From our homes to our streets, images demand our attention all the time. The ability to communicate relevantly is essential to stand out.

Semiotics means looking at these images, signs and symbols, and how people respond to them unconsciously. It enables us to explore the cultural context of key brand values and how they are changing, and also how they’re reflected across a category and by individual brands.

By really understanding your consumers unconscious responses in a changing cultural context, you can control your brand’s meaning and open up a whole world of opportunity for growth.

Semiotics

The world is a noisy place. Texts, tweets, pop-up ads, billboards, teaser clips, and instant messages, all demand attention. In this competitive environment, the ability to communicate clearly and concisely is essential to get your message heard.

But a lot of language carries hidden cultural baggage. We rigorously analyse language from the level of the individual sound or punctuation mark, to whole texts, uncovering the unconscious baggage it may be carrying. We offer actionable guidelines to refine your language, improving clarity and driving behavioural change with language that actively engages consumers with your brand purpose.

Language Analysis

Find out how we help