Who we are
We’re a cultural insight agency, specialising in semiotics and language analysis.
Be Meaningful
We help you gain a competitive
advantage by uncovering cultural
meaningBe Rigorous
We use semiotics as a tool
to understand your brand’s
cultural contextTake Action
We help you develop
the right strategy, creative executions
and innovations for commercial successBe Curious
Read our latest thoughts here…
What is culturally-driven brand thinking?
Culture is what makes brands meaningful to consumers. Understanding how brands and culture fit together, creates fresh opportunities for business growth.
How we help
We can help you in these 3 areas:
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Strategy
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Creative
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Innovation
Who we’ve worked with
Our thoughts
The latest thinking from the Sign Salad team.
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Tea Time is Moving with the Times:
How tea brands can capi... -
Language is the Best Medicine:
Why words matter in healthc...