Who we are
We’re a cultural insight agency, specialising in semiotics and language analysis.
We help you gain a competitive
advantage by uncovering cultural
We use semiotics as a tool
to understand your brand’s
We help you develop
the right strategy, creative executions
and innovations for commercial success
Read our latest thoughts here…
Culture is what makes brands meaningful to consumers. Understanding how brands and culture fit together, creates fresh opportunities for business growth.
We can help you in these 3 areas:
The latest thinking from the Sign Salad team.