Our thoughts
The latest thinking from the Sign Salad team.
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Kites & Cores:
Cultural Insight for Commercial Advant... -
Bless You!:
Sneeze Semiotics -
Seeing Sunscreen in a New Light:
The cultural shifts & sem... -
All the Feels:
The Semiotics of Sensory Packaging -
Sour Semiotics:
How brands are using TikTok to talk to Gen... -
AURA Insight Impact Award:
Finalist -
Sweet Semiotics:
On Retaining Wonder & Whimsy in Confectio... -
The Big Sleep:
How sleep culture is changing -
New Icons of Britishness:
How brands can champion new narr...