Our thoughts
The latest thinking from the Sign Salad team.
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Boxing’s on, even without throwing a punch
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Unpicking the emotional power of charity advertising
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Quarantini o’clock:
The resurgence of cocktail hour ... -
Confident Consumerism:
How the semiotics of safety and opt... -
Happy Snacking:
The rise of enjoyable health-conscious sna... -
Cupboard Love:
The cultural resonance of canned and ambien... -
Beauty and the Z:
How cultural insight connects beauty bra... -
Stay Meaningful:
How can brands adapt to Covid-19 in a cul... -
Together, Apart:
This Ramadan, how can brands can offer co...