Katrina Russell Senior Semiotician
With a professional background in journalism and the art world, as a commercial semiotician Katrina is happiest when drawing meaningful connections between cereal adverts and pop art iconography.
Katrina’s fascination with the intersections between intellectual and everyday phenomena developed through a Masters in Art History at UCL, in which she focused on modern German architecture and cinema studies, and began the German-speaking she continues today.
Having led on projects in categories from furniture to pharmaceuticals, Katrina has recently helped brands understand new meanings in food, skincare and wellness, and emergent uses of social media. Her hobbies include planned spontaneity, contemporary dance, and writing fiction. Though finding it difficult to separate work and pleasure in the world of semiotics, in her spare time she’s liable to be hiding behind her sketchbook in museums, or cultivating her much-desired cooking skills.