Katrina Russell Associate Director
With a professional background in journalism and the art world, as a commercial semiotician Katrina is happiest when drawing meaningful connections between pop culture and cultural theory.
Katrina’s fascination with the intersections between intellectual and everyday phenomena developed through a Masters in Art History at UCL, in which she focused on modern German architecture and cinema studies.
Katrina has led on projects helping brands to understand new meanings of skincare, wellness, flavour, and plant-based F&B – and has a particular interest in emergent uses of social media. Her hobbies include planned spontaneity, dance, and writing. In her spare time she’s liable to be hiding behind her sketchbook in museums.