In this report, Sign Salad explores how global festive traditions of sweet treats evoke joy, nostalgia, and togetherness and offers strategies for brands to connect with consumers by reimagining traditions, embracing indulgence, and promoting shared experiences.

Read our End of Year Report here – Sweet Endings.

We very much hope you enjoy the read and we wish you all the best for the festive season and beyond!

Sweet Endings: Cultural insight treats to celebrate on a (sugar) high