Covid-19 is resetting cultural and behavioural norms on a mass scale, leaving many brands and marketers unsure of how – and where – to tread strategically.

Focusing on how brands have adapted their marketing before and during Covid-19, this report explores the ways key visual & language cues (e.g. colours, tone of voice) effectively communicate the changing cultural meaning of a brand’s values, while remaining faithful to their brand equity.

The report wraps up with 3 key take-outs, providing brands with practical direction on ways to navigate the crisis and build connections with consumers in distanced times. 

Have a read here.

Stay Meaningful: How can brands adapt to Covid-19 in a culturally relevant way?