From the tops of our trees to the wrapping paper of the presents below, the star is a symbol closely associated with Christmas, but the meaning of the star symbol extends considerably further. In this report, Sign Salad traces the trajectory of the star symbol, exploring the ways in which its surprisingly multifaceted and evolving meanings can be put to effective use by brands.

Read our Christmas Report here – Star Signs.

We hope you enjoy the read and we wish you all the best for the festive season!

Star Signs: How brands can use cultural insight to navigate the stars