Our Thoughts
Sign Salad loves Dec 18
As the seasonal preparations ramp up for a variety of global festivities, it’s time for our round-up of what we’ve been reading in the signs over the last month…
The Drum looks at what we can learn from D&G’s offensive Chinese ad’s, and underlines the importance of cultural research and considering local perspectives
Nestlé announces the opening of their ‘Institute of Packaging Sciences’ looking at sustainable and reusable packaging solutions as the global discussion on the environment grows
Meanwhile Patagonia commits to donate their $10 million, dividend from new Trump tax cuts to fund the fight against climate change
We’re enjoying this analysis of Pepto Bismol’s distinctive, and convention breaking packaging
And finally, with their banned collaboration with Greenpeace already generating a lot of discussion, Iceland has found a surprising new partner in the run up to Christmas, demonstrating the value of cultural capital