Our Thoughts

Global Digest Paris - Old meets New

Paris is a city steeped in history, where people take great pleasure in passing their traditions down through the generations. From recovering old-world wellness techniques, to upholding classic customs like the mid-day “gôuter” break, Parisians are proud of their heritage and what it represents: ways of living that have lasted the test of time.

But with innovative technology and ideas breaking new ground every day, brands in this city have increasingly had to negotiate the clash between heritage and novelty. What are some of the ways that they have tried to bridge this gap, so as to introduce disruptive ideas to consumers while still maintaining trustworthiness?