The British public have been social distancing as a strategy for slowing the infection rate of Covid-19 for just over 10 weeks. The phrase Stay Home, Save Lives, Protect The NHS has become ingrained as a collective mantra. 

However lockdown measures now look set to ease with shops re-opening from 15 June. Consumers will be able to shop again (with social distancing measures in place).

 BUT how can brands mitigate some of the anxieties many people feel about venturing out into public life once more?

In this report, we take a look at the key values of Safety and Optimism to define key ways in which businesses can help create a culture of Confident Consumerism.

Read full report here: Confident Consumerism Report

Confident Consumerism: How the semiotics of safety and optimism can enable consumers to venture out with confidence