Our Thoughts

E Asia Branding Digest
March 2018

Here’s a round-up of what we’ve been reading over the last month….

  • The joys of spam

    I thought this was a nice piece about how certain food items take on the role of cultural representation – it’s about the significance of spam in Korea.

    More broadly, it might be helpful for current projects being done about “realness” and “tastiness” – about how the two concepts are linked to ideas of (national) historicity, democraticisation, and familial love…

  • Chop Suey’ font: on signalling Asian-Americanness

    This was such a good article about where the stereotypical “Asian-American” font came from in history – and about how it still functions as a “typographical signalling beacon”.