E Asia Branding Digest March 2018
Here’s a round-up of what we’ve been reading over the last month….
The joys of spam
I thought this was a nice piece about how certain food items take on the role of cultural representation – it’s about the significance of spam in Korea.
More broadly, it might be helpful for current projects being done about “realness” and “tastiness” – about how the two concepts are linked to ideas of (national) historicity, democraticisation, and familial love…
Chop Suey’ font: on signalling Asian-Americanness
This was such a good article about where the stereotypical “Asian-American” font came from in history – and about how it still functions as a “typographical signalling beacon”.